Messy Success Episode 25: 3 Common Threads I See in Coaching | Elizabeth Henson Photos

Messy Success Episode 25: 3 Common Threads I See in Coaching

Questions Answered in this Episode

  • Finding Our Ideal Clients
  • Pricing
  • Workflow


Finding Our Ideal Clients

  • Lean into your true self and figure out your “brand voice.” Once you have figured that out and use it, you’re going to attract your people.
  • Show up for your clients and future clients.
  • Be your authentic self to attract your ideal client.
  • Don’t stress about defining your ideal client, it’s not as scary as you might think!


  • Figure out your bottom dollar. What is your bottom dollar? It’s the lowest amount of money you can make on a project or job without feeling any resentment. It’s not necessarily about profit or bottom line (though that’s important, too), but instead is about what you’re comfortable doing.
  • Count all your hours. The time you spend emailing, uploading images, driving to locations, and beyond is just as important as the time you spend taking pictures. My second year in business, I realized that I was only making $5 an hour when I added everything up!
  • Don’t worry so much about how much you’re charging. There are always going to be clients who think you are too expensive and there will be clients who have a budget much larger than what you’re charging.


  • Have set hours. What can you count on? What hours are definitely available to you? It doesn’t matter how many hours you have, whether it’s one hour a day or eight hours a day, as long as you know what those hours are and commit to working those hours.
  • Know how long tasks take so you don’t overbook yourself.
  • Make the most of the hours you do have.


  • Be authentic and show up for your clients.
  • Don’t forget to count all of your hours and set your pricing so that you’re making more than your “bottom dollar.”
  • Figure out how many hours you have and make the most of them!

Important Links & Resources

Get on the waiting list for the Shine the Light Society

Join the Messy Squad