Questions Answered in this Episode

• How can you use planning to achieve your goals?
• What does planning look like for type B creative entrepreneurs?

Kathryn Hofer is an amazing entrepreneur who is solving planning problems for creative entrepreneurs. While working at a non-profit, Kathryn was burned out and ready for a change. She wanted a business that fit into her life and to avoid the negative emotions and stress that her job was bringing her. After thinking about the skills she’d acquired at her job and the things she enjoyed helping friends and co-workers with, Modern Planning was born.

Pathway to entrepreneurship: fit your business around your life

I love the story that Kathryn tells in this episode about how she started her business. So many entrepreneurs tell a story of finding their passion project and working endless hours to make it profitable before finally scaling back the business to have a more reasonable life. Being too busy feels like it’s almost part of the deal.

But Kathryn knew that wasn’t what she wanted. When she created Modern Planner, she did so with the intention of making it fit into her life, with her need for a part-time schedule. The growth of the business has been intentionally slow to avoid that burn out that made Kathryn leave her day job to begin with. Not every entrepreneur has to tell the same story of backbreaking hustle! Our businesses can and should fit into our lives while still being profitable.

Planning ahead can be for type b creatives, too

Y’all know I’m type b. My definition of success is a messy success, of course. The idea of planning ahead can seem totally daunting if that’s not how you’re used to running your business, but Kathryn has created a system with a balance of flexibility and accountability.

Flexibility, Kathryn says, is one of the most important elements of her program. With monthly or quarterly check-ins, you can evaluate how the current plan is working for you and adjust it as needed.

Key Takeaways

• When starting your own business, don’t be afraid to fit the business into your life and not the other way around. Making the most amount of money possible is not the only definition of success for a business. Slow, steady growth might be what works for you.
• 90-day planning is the most effective way to make short-term goals for your life or your business.
• Keep flexibility in your plan!

Important Links & Resources

Find Kathryn on Instagram | Quarterly Planning Party

Kathryn’s Bio:

Kathryn Hofer is passionate about helping others live an intentional life. With over a decade of experience executing live events, organizing teams, and projects, and running a non-profit, she focused her attention on educating others about the value of planning.

Recently referred to as the ‘champion of boundaries and guilt-free intentional living’ she is passionate about helping overwhelmed and overworked women slow down, create space for what matters and make progress towards the most important things. One plan at a time.

When she’s not planning or singing, you can find her curled up with a good book, a cup of tea and dark chocolate. Kathryn lives in Kitchener, Canada with her husband, and daughter. They love travelling and eating delicious food.

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