Messy Success Episode 30: My Biggest Business Roadblocks | Elizabeth Henson Photos

Messy Success Episode 30: My Biggest Business Roadblocks

Questions Answered in this Episode

  • How can we scale our business to not only continue to grow but reflect our values and goals?
  • What’s the difference between warm traffic & cold traffic?

Show Notes

I’ve been a photographer for six years. I truly love it, and I love serving my clients the way I do. But as my children get older I’m needing more Saturday’s at home so I’m leaning into coaching and helping other women create thriving communities around their brand. I’m excited for you to walk through this transition in my brand with me!

I’ve long realized that what lights me up is not teaching people how to use their cameras or all the x’s and o’s of photography. What makes me excited to work every day is helping women grow their own businesses. That moment of seeing them envision a life doing what they love.

As my business makes this transition, I thought it would be a good idea to discuss the different roadblocks I’m facing right now in this business and hopefully we can learn something together along the way.

Warm Traffic vs. Cold Traffic

When it comes to the people who are going to interact with your business, we can divide them into two categories: warm traffic and cold traffic. I’m great at attracting warm traffic! Warm traffic are the people who are already familiar with your brand. They know who you are and they know what you do. They interact with you on social media, they’re your friends, peers, and colleagues offline and on, etc. I’m always coming up with great ideas to attract warm traffic to my business, from webinars to the Shine the Light Society.

I have a little bit more trouble when it comes to cold traffic, which are the people that interact with your business who have no idea who you are or what you do. They’re seeing your ad for the first time in their Facebook or Instagram feed and don’t have any relationship to you otherwise.

Take Cold to Warm with Collaboration

Collaboration is a great way to convert cold traffic to warm traffic. When you collaborate with people in your audience, you can organically convert cold traffic to warm traffic. Facebook ads are not the only way! When you collaborate, you are able to expand your audience to the audience of your collaborator. Now all of those additional people are familiar with you and your brand through someone they trust.

Important Links & Resources

March 28th is the LAST DAY to join the Shine the Light Society! Sign up or get on the wait list TODAY!